In today’s information-driven world, quality content is more important than ever. The ability to create and deploy interesting, timely and well-executed content is the difference between acceptable marketing tools and exceptional ones.
Creating high-impact content for business entails an array of elements. First there is INFORMATION VALUE. This means giving the reader information that is either new, interesting, educational or unique.
The second most important element is ENGAGED READING. This marries good writing skills with formatting and easy reading.
Breaking large content down into nuggets of information helps to engage the reader and leave a more lasting impact.
AUDIENCE RELEVANCE is another component that we strive to achieve by thinking like a prospect. We emphasize what they want to know, not just what our clients want to tell them. This methodology is present in all media applications, including:
- print media
- blogs and social media posts
- marketing decks and sales support materials
- media releases