Let us tell yours. We begin with a conversation. We want to know you and your goals. We work with what you have and help you get what you need. Introducing CopyWerks: Restoring The Importance of Storytelling Famous communicators from Walt Disney to John Lasseter of Pixar have said that the story is paramount in any media effort. Story is at the heart of advertising, marketing, media production, sales materials and even instructional materials. Somewhere along the way, I think … Continue reading “Everyone Has A Story”
GRAPHIC DESIGN print materials digital advertising online materials outdoor/billboard design indoor/mobile display design DIGITAL DESIGN websites social media BROADCAST content and copy for TV/radio advertising PRINT ADVERTISING newspapers magazines sponsor program ads EXHIBITS AND DISPLAYS trade/conference display content historical/anniversary content medical/technical/military displays OUTDOOR/INDOOR ADVERTISING billboard copy and concept indoor and mall display content mobile billboard display content
If you think print materials are dead–– think again. Printed marketing materials have made a resurgence in recent years fueled, surprisingly, by the younger generations Most businesses or organizations are investing in digital and forgetting about print. If marketers want to be unique in this competitive environment for consumers’ attention, they can think outside the box and develop print publications. Going “old school” can give them an edge. Materials That Matter CopyWerks provides a comprehensive platform of print material formats. … Continue reading “Print Still Matters”
Sales Support materials are an essential tool for effective direct selling–– whether that be in-person or via remote electronics. At CopyWerks, we carefully curate key sales points, market research and craft this information into informative, high-impact sales aids. Presentations Creating dynamic, attention-holding presentations is an artful enterprise at CopyWerks. We provide a comprehensive range of services to develop these, including: research and investigate our client’s prospect base selection of images to accompany the copy organizing the order of the key … Continue reading “Sales Support Materials”
With the increasing change of algorithms and AI-based social media platforms, it’s getting harder to “game” the systems by writing keyword-centric copy that is — to be honest— often not very engaging. Here are some of the things we do at CopyWerks to make our social media as engaging as possible: We Do Our Homework Relevant content is the best way to connect and engage with a target audience. The more you understand the audience, it’s demographics and needs, the … Continue reading “Making the Most of Social Media”
CopyWerks offers an array of content-based services, that help you to better define your organization, business, or professional practice, as well as crafting stronger, clearer and more persuasive messages for your products or services. Business/Organization Descriptions Explaining who you are and what you do can be one of the most challenging of all communicating tasks. CopyWerks brings years of marketing communications experience to this task, creating a message that is clear, concise and intriguing. Mission/Vision Statements Sometimes it takes an … Continue reading “More Than Mere Words”
Let us tell yours. We begin with a conversation. We want to know you and your goals. We work with what you have and help you get what you need.
In today’s information-driven world, quality content is more important than ever. The ability to create and deploy interesting, timely and well-executed content is the difference between acceptable marketing tools and exceptional ones. Creating high-impact content for business entails an array of elements. First there is INFORMATION VALUE. This means giving the reader information that is either new, interesting, educational or unique. The second most important element is ENGAGED READING. This marries good writing skills with formatting and easy reading. Breaking … Continue reading “Content Comes First”
Keyword-centric writing is, many experts say, on the way out. Google has shifted to a discovery engine which focuses not just on keywords but on well-written and information content that people will want to read. As the search engines get smarter, they are looking for stronger content, not just keywords. This means that copy that is WELL WRITTEN AND INTERESTING will most likely makes it big in the rankings, but they are crawling sources such as social media. We help … Continue reading “Web-Optimized Content”
Let Us Capture and Communicate Your Unique History in a variety of media platforms.