Creating high-impact content for business entails an array of elements. First, there is the INFORMATION VALUE. This means giving the reader information that is either new, interesting, educational, or unique. For those products or services that are more common and established, interesting content provides new insights into an established product or service.
The second most important element is ENGAGED READING. This marries good writing skills with formatting and easy reading. Breaking large content down into nuggets of information helps to engage the reader and leave a more lasting impact.
AUDIENCE RELEVANCE is another component that we strive to achieve with each piece of content, whether it’s website copy or content for a digital marketing deck. Adding audience relevant phrases, images or information resonates with readers.
Online Content That Builds Traffic
If you’re are preparing any content that will be viewed online, work to make sure each headline, sub-head, or decking content is KEYWORD RICH. This brings the search engines to your websites, blogs, or other online marketing tools.
Keyword-centric writing is, many experts say, on the way out. Google has shifted to a discovery engine which focuses not just on keywords but on well-written and information content that people will want to read. Google gathers information from everywhere. So, this means that they are not only using their own data to determine who makes it big in the rankings, but they are crawling sources such as social media. So, even if you hate the idea of spending time writing or preparing a video for social media, it makes good sense to invest in the effort if you want to be noticed online.
A FUSION STRATEGY may offer the best way to become visible and one of the latest recommendations is to combine keywords and interesting topics. As the search engines get smarter, they are looking for stronger content, not just keywords. Now, many successful SEO programs are blending quality content that is keyword-rich. The content must still be well-written, informative and easy-to-read, but if relevant keywords can be built into this, then all the better.
Until next time–– keep writing, keep creating.